If your healthcare in the hands of your government scares the crap outta you, how does healthcare in the hands of APPLE connect with you ? Well, as misleading as the statement “healthcare in the hands of your government” was, so too is the statement about Apple being in control of your healthcare. As we anxiously await the launch of the iPhone 6, due out within the next month or so, one of the much talked about and eagerly anticipated features of the iPhone 6 and iOS 8 is the all new Apple HealthKit, a platform and app that enables users to keep better track of their personal health and fitness related data.
HealthKit provides a dashboard where users can monitor important health metrics on a daily basis. Various existing health related apps such as Nike+, FitBit, MapMyFitness, etc. will be able to integrate with HealthKit to provide a holistic view of a user’s health-related information such as nutrition, sleep patterns, heart rate, and other pertinent information. Another key aspect of this potentially groundbreaking and industry changing platform is the ability to integrate with Health Institutions such as the Mayo Clinic, Cleveland Clinic, Kaiser Permanente, etc. and transmit and receive a user’s personal and private health information from recent checkups.
This is more than just another app and represents a major opportunity for Apple as they aim to carve out their piece of the estimated $9 Billion mobile healthcare market. Health related apps have proven to be very popular with consumers and when you consider the fact that the vast majority of consumers are equipped with mobile phones within their pockets and purses throughout all hours of everyday, it wouldn’t be hyperbole to say that HealthKit LITERALLY has life-saving potential. As much opportunity as HealthKit represents, it certainly won’t be without its detractors. To have such private, personal, and confidential health related information floating about the mobile stratosphere is sure to spook some people out. As secure and encrypted as the data obviously will have to be, the thought of all information from a recent doctor visit transmitted through cyberspace to your mobile phone is bound to not sit well with many people initially. When Apple enters a new industry, they never tip in quietly. (See personal computers, digital music, mobile phones, and mobile tablets as prime examples). Having now planted their foot firmly in the mobile healthcare market, they are bound to shake up this industry as well.
Does the thought of “health info on your mobile” freak you out a bit ?