Well, as if every politician, celebrity, and Joe Schmoe alive throwing buckets of ice water over their heads in the viral charitable craze “The Ice Bucket Challenge” wasn’t enough, now we’ve got inanimate objects throwing their hat into the ring. In what I’d call a work of Marketing Genius to both capitalize on the hottest Internet trend today as well as emphasize one of your product’s core features, the Samsung Galaxy S5 completed then reissued the first of its kind Ice Bucket Challenge between cell phones. Yes, you heard correctly, in a recent YouTube video the Galaxy S5 first had a cup of ice water dumped all over it and issued a similar challenge to the iPhone.
Being waterproof is one of the big things Samsung likes to tout as a key differentiator between the S5 and the iPhone. How essential a feature this is to have on a phone is arguable, but certainly each of us has that one friend we know who’s dropped their phone in the toilet in a drunken stupor. With the Galaxy being a much wider phone, I’d assume they probably also have a larger percentage of toilet phone droppers. In any case, check out the challenge below. Will Apple accept ? Doubtful since they rarely if ever engage competitors publicly, but here’s to another great episode in the Galaxy vs. iPhone Phone Wars.
Is the water proof feature essential for you as phone buyer ?